BEST PRACTICES sub-menu
- Mission Statement
- Theory of Change
- Goals & Metrics
- Allyship Journey
- Defining Membership
- Who To Target
- Leadership Team
- Leadership Roles
- Participant Management
- Allyship Training
- Objectives & Evaluations
- Choosing Events & Programs
- Skepticism & Pushback
- Framing This Work
Curriculum, Goals, and Metrics
Get Clear on your Curriculum and Goals
You have a difficult and rewarding role as a leader for an allyship program. There's a lot to think about. It can be easy to simply repeat whatever your predecessor did and/or jump into action without clarifying your goals and curriculum. Resist the urge to put your head down and start charging – spend a little time getting clear on what you're hoping to accomplish first.
If you're leading one of these initiatives, you understand allyship is important. You've learned important lessons about your own blindspots, how people are treated differently based on their gender and race, how having good intentions is not the same as having a positive impact. Yet it's difficult to recall precisely which concepts you learned, or interactions you had, or stories you heard that pushed you forward on your allyship journey.
In other words, it can be surprisingly difficult to answer the question in front of you: how did you learn about allyship and how do you do that for others?
What does success look like?
Curriculum and goals are inextricably linked since goals are what you want to happen and the curriculum is how you hope to get there. To think more deeply about these two things, spend some time with these questions, especially in conversation with the underrepresented groups you're partnering with. For example, a male allyship group might ask themselves:
■ What does an ally understand and how do they behave?
■ What do you want members to learn?
■ What segment of men are you trying to reach?
Once you've come to some conclusions about those questions, you'll next think about what programs, events, and curriculum will help you achieve those goals. The good news is you can use the programs, events, and curriculum available on this site that that best suit your program. Don't reinvent the wheel when you can invest that time into reaching more people with high quality programming.
Once you've chosen goals and curriculum, it's time to lay out metrics. Metrics tell you whether you've achieved your goal or not. The key here is to pick useful metrics without creating a burden on yourself. With a few minutes of preparation, you can bring evaluations to all your in-person events. If you record attendance at events, you can keep a tally of how many people have participated. If you have a newsletter, it's easy to send a quick survey to your distribution list.
Metrics can be quantitative: 60% of colleagues signed up as allies
Metrics can be qualitative: 70% of participants choose 8 out of 10 or higher to the question "would you recommend this event to others"
Metrics can measure intermediary steps: Ask (via face-to-face or individual text) 100% of participants in the program to join the short weekly email
Metrics can get creative: 50% of a random sample of 15 women of color will remember a time when a colleague brought up race or gender equity in an interaction (measuring progress in understanding identity is difficult, so creativity helps!)