Best Practices

Create or run an allyship initiative in your workplace


Mission Statement
Not all allyship programs are the same, and so mission statements will vary. Here are a few ways to think about framing your mission statement... (read more)

Theory of Change
A Theory of Change (TOC) describes how your programs will lead to your desired outcomes – i.e. how the transformative change happens. The value of a TOC comes from having to clearly connect your efforts to specific outcomes that constitute the "missing middle"... (read more)

Curriculum, Goals, and Metrics
You have a difficult and rewarding role as a leader for an allyship program. There's a lot to think about... (read more)

Structuring Accountability
Almost all allyship groups have official ties to relevant partner groups (i.e. Women in Leadership, Women in Business, etc). This structures the accountability essential to do allyship work properly... (read more)


The Allyship Journey
People are at different places when it comes to recognizing the extent to which identity and appearance shape lives and opportunities and what actions they're willing to take against these inequities. Everyone is unique and the journey is windier than it is straight... (read more)

Defining Membership
Being an ally is inherently about making a commitment to become more conscious and behave with more integrity. Defining the characteristics of an "ally" is already difficult, and adding questions about membership in an allyship group makes things even more complicated.... (read more)

Deciding Who to Target
Deciding your target audience shapes your programming in two ways. One, it shapes your outreach for events, newsletter signups, and membership signups. You'll naturally communicate differently, and you'll need more effective strategies if you're attempting to get participation from more reluctant people... (read more)

Recruiting is primarily about communicating the importance of allyship, awareness, and action. Communication isn't just the content of the message, but how it's delivered, and who is delivering it. When it comes to communication there is a tradeoff between quality and quantity... (read more)

Your Team

Leadership Team
You can't do it all yourself (even if you have a co-leader), and don't expect folks from your D&I steering committee or ERG to have time to help you out... (read more)

Allyship Lead, Program Leads, and Committee descriptions
Allyship group lead; Program leads; Allyship committee seats... (read more)

Allyship Training
One of the biggest successes these programs have is truly equipping those who care with more tools to be better allies. From a marketing perspective "the easiest people to sell to are the ones who need the least persuading"... (read more)

Events and Programming

Event and Program Library
Look through our event and program library to see many different options that allyship programs have successfully implemented... (read more)

Event and Program Objectives and Evaluations
You've spent time articulating and thinking generally about your Theory of Change (TOC), goals, curriculum, and metrics. You want to bring this same forethought to each of your events and programs too (don't worry if this sounds like a ton of work – we've done most of this for you already)... (read more)

Choosing Events and Programming
Spend some time picking a good balance of programs and events. Different factors to consider include: target audience, depth, frequency, time and resources required, conceptual understanding vs. personal investment vs. practice time...
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Intersectionality is a term coined by legal and critical race scholar, Kimberlé Crenshaw, that describes how social identities - gender, race, education, class, age, sexual orientation, disability, religion, etc - overlap or intersect.... (read more)